A simple guide to wearing tinted moisturizer

A simple guide to wearing tinted moisturizer

Meet the best-kept secret in the modern man’s dopp kit.

Here’s a modern life hack worth knowing: you can have better-looking skin, instantly, with just one clever product. Enter Apostle’s Reclaim Tinted Moisturizer. Whether you’re plagued by tired-looking eyes, pimples, dull skin or acne scarring––or you simply want a fresher complexion––this is your ticket to freedom. Created on the straightforward but pioneering concept of enhancing your confidence by making your skin look great, it affords you with an instantly healthier complexion that looks totally natural. And, as anyone who has used it will attest (this writer included), tinted moisturizer is a life-changing addition to your grooming routine. Below, a short guide on how it all works.


What is tinted moisturizer?

A hybrid product created to both enhance and hydrate, tinted moisturizers have been around for a while; they were invented in Germany in the Sixties and popularized by South Korea. So far, though, they have mostly been marketed to women as a ‘lighter’ alternative to makeup––you’ll often see them called BB or CC creams (that’s blemish balm or color corrector, respectively). Fortunately, there’s been a lot of innovation in the skincare world over the past few years, and a more open approach to what people of all backgrounds can bring into their grooming routines.


How does it work?

A tinted moisturizer’s main purpose is to provide light coverage to diminish the appearance of blemishes, smooth out imperfections, and bring a beatific glow to your face, all while moisturizing the skin and remaining totally undetectable. The point is that your skin looks great without looking like you have anything on. This makes it a particularly handy product for guys who feel hesitant about wearing makeup, but still want their skin to look radiant. In other words, the only one who knows you’re wearing anything will be you––except that you’ll look suspiciously more handsome.


How do you wear it?

To ensure skin looks as good (and as natural) as possible when you apply tinted moisturizer, it helps if you do some prep first. Fortunately, this is as simple as cleansing your face to get rid of any grime and leaving a clean base to work with. Feel free to apply a serum or your standard moisturizer beforehand (especially if you suffer from dry skin), but you can take comfort in the fact that Apostle’s Reclaim has all the nourishing benefits of a moisturizer, too.


How does it make skin look so naturally good?

Our tinted moisturizer is made up of something we’ve called the Apostle Blue Mountain Complex (sounds fancy right?) which contains a bounty of skin-enhancing ingredients that will make skin look good on the outside, but also nourish it on the inside, too. Notably included is niacinamide, a type of vitamin B3 that helps skin look healthier and reduces the appearance of pores, as well as vitamin E to bolster general skin health and strength. It’s also formulated to boost collagen (the stuff that keeps skin looking younger), reduce fine lines and prevent moisture loss. All in all, this is bottled confidence that makes you look instantly healthier, all while enhancing your skin from the inside. Best of all: it’s light enough that it won’t cause you to break out and you won’t feel it on your skin, but it’s also still effective at subtly smoothing everything out.


How do you apply it?

Start by squeezing a pea-sized amount of Reclaim onto your fingers, and smooth it over your cheeks, nose, forehead and chin. As with any good product, less is usually more, but the point of this stuff is that it’s user-friendly so there’s no need to worry about it looking streaky or patchy; simply rub it into skin as you would with any moisturizer. If there are areas you prefer more coverage, such as ruddy cheeks or on a spot of shaving rash, apply a little more product to those areas, rubbing and blending the product accordingly.


Will it work for my skin tone?

To make tinted moisturiser look as undetectable as possible, you’ll need to find the right one for your skin tone. Whether you’re a highly melanated individual or paler than the moon on a clear night, there’s a shade here that has you covered. Apostle’s 12 shades of tinted moisturizer are forgiving and will work across multiple skin types, meaning that even if your skin tone falls awkwardly in-between light and dark shades, it will still go on flawlessly when you apply. This is particularly helpful during the summer or on vacation, when skin will naturally change in the sun.


Can I travel with it?

As well as being an effortless addition to your routine, tinted moisturizer is also the quintessential travel product – and not just because it’s an easy thing to throw into your hand luggage (or gym bag) in a hurry. We’d go as far as saying it’s the only product you need to bring; everything else can be picked up at your destination. Whether you’re heading straight to a meeting from the airport and need an instance cure for long-haul zombie-face, or just want to look your best on vacation, this stuff is the holy grail for grooming on-the-go.

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